The Hockey Analytics

Hockey talk is full of clichés.
We fish out the facts.

I connect to your data or ours and answer your hockey questions with analysis — in days.

Ask your hockey questionSee example analyses

Decorative scene. Facts from published analyses unless marked *.

How it works

From question to reading — without building a data team

  1. Step 1

    Ask a question

    Tell us the decision, story, or workflow — league, season, and format (tables, private app, export, API).

  2. Step 2

    We scope by email

    We confirm data coverage, delivery format, and timeline — usually within one business day.

  3. Step 3

    Scope & package

    One-page scope: deliverables, leagues, and package tier. Price on request until published.

  4. Step 4

    Delivery in days

    Most projects land in about 1–2 weeks. Recent custom platform: ~10 days from kickoff to handover.

Services

Packages that match how you work

Fixed-scope analyses, private tools, data access, and retainers — on THA public data or your club feeds. Full comparison →

Get in touch

Choose the tier that fits

Quotes available in EUR, USD, or SEK when pricing is published.

Single Question

One focused hockey question, one short report.

Price on request

For
A GM, scout, or editor who needs a clear answer on a single decision.
Includes
  • One scoped question (league, season, players or teams defined upfront)
  • Tables or memo with charts where they help
  • Methodology note and data sources cited
Turnaround
About 3–7 business days after scope is agreed
Deliverable
PDF or shareable memo + data appendix (CSV/Excel)
Request this package

Most common

Deep Dive

Multi-question project — recruitment, opponent, or season review.

Price on request

For
Clubs, agents, or media teams running a structured study or small tool.
Includes
  • Several linked questions or one workflow (e.g. recruitment shortlist, opponent prep)
  • Private web view or recurring exports, as scoped
  • Walkthrough call on delivery
Turnaround
About 1–2 weeks from kickoff
Deliverable
Private app, dashboard link, or packaged export bundle
Request this package

Season Partner

Ongoing analyst retainer for a season or calendar year.

Price on request

For
Organisations that want a named analyst on tap without hiring full-time.
Includes
  • Monthly summary report on agreed leagues or teams
  • Ad-hoc questions within a fair-use scope
  • Priority queue vs one-off projects
Turnaround
Monthly cadence + ad-hoc within agreed SLA
Deliverable
Monthly report + email/Slack answers + optional API/MCP access
Request this package

Custom data integration

We connect to your InStat, Wise Hockey, or club tracking feeds.

Price on request

For
Teams with proprietary tracking who want THA analysis on top of their data.
Includes
  • Secure ingest of club-owned feeds (never shared outside your org)
  • Matched to THA public layer where useful
  • Custom views or API scoped to your staff
Turnaround
Scoped after data audit — typically 2–4 weeks to first delivery
Deliverable
Private integration + documentation for your analysts
Request this package

Compare all packages → · contact@thehockeyanalytics.com

Example analyses

Readings you can show a GM or editor

Polished samples built from real THA research. Numbers are from our lake unless marked illustrative.

Browse all analyses →

Data coverage

One layer across the NHL and Europe

Public sources cleaned, standardised, and matched — or your club-owned tracking layered on top in a private engagement.

League / source What’s included Seasons
NHL Play-by-play, NHL EDGE 2010–2025
NHL expected goals (MoneyPuck) Shot-level xG 2009–2024
Swedish leagues (Swehockey) SHL, HA, Hockeyettan, SDHL, J20, J18 2020–2025
SHL (SHL.se) Detailed player & team stats Current
Norway Shift-level data Current
Swiss National League Games, players, stats 2023–2025
Finnish Liiga Games, players, stats 2003–2025
Danish Metal Ligaen Games, players, stats Current
Hockey Reference, IIHF Historical & international Varies
Player identity matching One ID across leagues All above

FAQ

Straight answers

Who is this for?
Clubs and scouting staff (SHL, HockeyAllsvenskan, and wider Europe), player agents, hockey media and content teams, and betting or fantasy analysts who need clean, matched data — not another dashboard login.
Your data or mine?
Both. THA maintains a unified public layer (NHL, MoneyPuck xG, Swedish leagues including SHL detail, Norway shifts, Swiss NL, Liiga, Metal Ligaen, Hockey Reference / IIHF, cross-league player matching). Club-owned feeds such as InStat or Wise Hockey are integrated on a consulting basis and stay private to you.
How fast can we start?
Usually within a week of first contact. Most scoped projects deliver in about 1–2 weeks.
Do we need developers?
No for most projects — you get finished tables, exports, or a private web app. API and MCP access are available when you want to query the data yourself.
Will you name our club in marketing?
Never without permission. Example analyses use public league data; client work stays behind login.
Get in touch

Ready to scope a question?

Email your question. We confirm data, format, and timeline — then send a one-page scope.

Get in touch contact@thehockeyanalytics.com