01
Join with your email
Thirty seconds. No new app, no password, no credit card. That is the whole signup.
The Brief
Ask hockey. Get the reading.
Hockey analysis inside ChatGPT — SHL first, built properly. Free monthly credits, then pay for what you use. Other leagues coming soon. Watch a demo, then join with email.
Works in your AI assistant
- ChatGPT
- Claude
- Gemini
- Grok
ChatGPT · The Brief
Demo — public league data
What does it take to make top 6 in the SHL right now?
Try another
How to start
Three steps. Email is the first.
You do not create another login. You join the list, we send a connect link, then public-league hockey analysis lives in the chat you already have.
02
Open the link we send
Connect The Brief once in ChatGPT, Claude, Gemini, or Grok — the AI you already use.
03
Ask — or get Friday’s brief
Chat in the assistant you already use. Get answers and reports — not another stats page.
The flip
You used to hunt dashboards and stats pages. Now you chat.
League sites, club dashboards, Excel exports — ten tabs to find one number. The Brief is a conversation: ask, get the answer, and a report you can actually use.
Before
Hunt dashboards, stats sites, and tabs.
Now
Chat. Get answers and reports.
Once you’re in
Ask when it matters. Or get Friday already read.
Same connect. Two ways to use The Brief. Scheduled delivery is strongest in ChatGPT today; Claude, Gemini, and Grok start on-demand.
On demand
Ask when the question appears.
“How is Djurgården’s senior team performing versus the rest of the league?” You get a short reading and a report — not a data dump.
Works in ChatGPT, Claude, Gemini, and Grok after one connect.
On a schedule
Friday 07:00. Your league, already read.
Recurring briefs — for example ChatGPT scheduled tasks — league thresholds and senior roster notes. No dashboard to open.
League coverage
We start with SHL — and build it properly.
The Brief opens on public SHL data first. Other leagues arrive as add-ons, league by league, for a low monthly fee — not one expensive “everything” plan.
- SHLShipping first
Included · free monthly credits + credit packs.
- HockeyAllsvenskanComing soon
Coming soon — add leagues one by one for a low monthly fee.
- SDHLComing soon
Coming soon — add leagues one by one for a low monthly fee.
- NHLComing soon
Coming soon — add leagues one by one for a low monthly fee.
Public data · SHL first
The Brief only runs on public league data.
We start with SHL — public league records anyone could look up, curated for The Brief — and build that layer properly. Free monthly credits, then pay for what you use. HockeyAllsvenskan, SDHL, and NHL are coming soon as league unlocks. We never sell club tracking feeds in The Brief.
If the club should own the data and connect Wise Hockey, InStat, 49ing, or another feed, that is a consulting setup. Isolated environment. The club owns it. It never mixes with The Brief.
Consulting
Book a meeting.
Tell us the club, the sources, and what you want connected. We scope a club-owned setup in that meeting — not a self-serve plan.
Wise Hockey · InStat · 49ing · other
Book a meetingWho it’s for
Built for people who still open five stats sites.
Player
Your ice time, your trajectory — without waiting for a club report.
Coach
Opponent notes and development reads, asked in the tool you already live in.
Agent
Client comparisons and talking points before the next call.
Club staff
League context and junior pathways, on demand or every Friday.
FAQ
Straight answers
Three steps. 1) Join with your email on this page — no new password. 2) Open the connect link we send and attach The Brief in ChatGPT, Claude, Gemini, or Grok. 3) Ask a hockey question, or schedule a Friday brief. Email is the only required field.
Hockey analysis inside ChatGPT, Claude, Gemini, or Grok — on public league data. You connect once, then ask questions or schedule briefs. You get a short reading and a report, not a raw data dump.
No. The Brief is the product. The older dashboard remains available as a secondary tool if you want to click around. Access is a connect link for your AI, not another login wall.
ChatGPT, Claude, Gemini, and Grok. On-demand questions work across them. Recurring scheduled briefs are strongest in ChatGPT today; Claude, Gemini, and Grok start on-demand.
Yes for The Brief you join with email. We start on public SHL records — the same numbers anyone can look up. No club tracking feeds, no private video. Other leagues unlock later as add-ons.
Not in The Brief. If the club should own the data and connect extra sources, that is consulting — an isolated setup, never mixed with the public product. Book a meeting and tell us which sources you have.
SHL ships first and is what free credits and credit packs unlock today. HockeyAllsvenskan, SDHL, and NHL are coming soon as league unlocks — you buy the leagues you need, one by one, on top of the same credit meter. We would rather make SHL excellent than ship every league half-finished.
No. We start with SHL. NHL is on the roadmap as a coming-soon add-on, not the launch product.
Usage-based. You get free SHL credits every month (enough to try, sized so we do not lose money on infra). Then buy credit packs when you use more — e.g. 100 credits for about 99 SEK. One successful SHL data answer is about one credit. HA, SDHL, and NHL unlock later as league add-ons. Club-owned feeds are consulting.
The first 100 people who join for the 2026/27 season get access first when SHL launches, extra free credits, and a Founding mark. After 100, you can still join the overflow list.
Yes. After you join you get a personal link. Each friend who signs up with it improves your place when it is available. Three friends who join = Founding+ — priority even if you were after seat 100. We do not take seats away from people already in the first 100.
The Hockey Analytics is the self-serve product: ask in your AI and get a brief. The Hockey Brain is commissioned consulting — reports, sprints, and retainers for clubs and media.
Stockholm, Sweden. We serve users worldwide.
Founding 100 · 2026/27
Leave your email. Share your link.
- 01Join with email — this form.
- 02Open the connect link we email.
- 03Ask in ChatGPT — or schedule Friday.
The Brief is public data only. A club-owned setup with extra sources is consulting. Book a meeting.